There are places where time disappears—where the trees speak in shadows, the lake stares back like a mirror, and the only thing left to confront is your own reflection. That’s exactly where artist and activist Maxwell Alexander went for his latest photoshoot: deep in the woods of the Hudson Valley, at the edge of a mountain lake that feels more Amazon than Upstate.
Savage Mode: HARD NEW YORK x MAXWELL ALEXANDER – Unleashing Primal Masculinity in the Hudson Valley Wilderness – Men’s Underwear Reviews – Men’s Style – Presented by HARD NEW YORK
Wearing nothing but grit, confidence, and a pair of Savage Mode Boxer Briefs from HARD NEW YORK, Alexander reminds us that genuine masculinity isn’t about pretense—it’s about presence. It’s about having the guts to go off trail, to confront the elements, and to own your instincts—whether you’re trekking through a lush green ravine or navigating the unforgiving corners of a city street.
Unleash Your Power. Wear the Hunger.
This editorial, shot in collaboration with Duncan Avenue Studios, isn’t just another campaign—it’s a visceral invitation. To reconnect. To rewild. To remember that underneath the performance of modern life, there’s still an ancient fire smoldering in every man.
Crafted to embody the fusion of primal energy and streetwise elegance, the Savage Mode boxer briefs are more than just underwear. They’re a declaration. A low growl in the dark. A silhouette-sculpting, body-hugging second skin for men who aren’t afraid to be seen—or felt.
The wild animal print is no accident. It’s a signal. A visual echo of the hunger that built empires, climbed mountains, and carved out the path for the modern alpha—queer or otherwise. These are the same boxers featured in Alexander’s Coach fine art series, and they carry the same unfiltered message: strength is beautiful, power is sexy, and confidence is wearable.
Complementing the look is the ultra-slick Play Harder Backpack—stripped down to the essentials but ready for anything. Lightweight, weather-resistant, and urban-tough, it’s the gear for those who pack light but carry heavy purpose.
Crowning the ensemble is the unmistakable HARD NEW YORK Gold Snapback Hat, flipped backwards in defiance, tipped forward in control. Either way, it hits with that classic HARD energy—sharp, iconic, and laced with edge.
This shoot marks a bold new moment in Men’s Style with Maxwell Alexander and continues the conversation in our Men’s Underwear editorial series—where we explore how underwear is no longer the afterthought, but the foundation of how a man shows up in the world.
So here’s to the man who dares. The one who doesn’t shrink in the presence of nature, but expands. Who wears what he feels, lives what he wants, and doesn’t wait for permission to be powerful.
Savage Mode isn’t just a look. It’s a way of being.
The Brand: HARD NEW YORK
At its core, HARD NEW YORK is more than a fashion label—it’s a declaration of intent. Built for the bold, the brand redefines urban masculinity through raw design, unapologetic expression, and elevated everyday essentials that speak louder than words.
Founded with a mission to empower men to own their presence—whether in the gym, on the street, or deep in the wild—HARD NEW YORK delivers apparel and accessories that merge primal energy with modern sophistication. Every piece is engineered not just for performance, but for the performance of self: the quiet confidence, the heat behind the stare, the strength in vulnerability.
From their signature boxer briefs and minimalist backpacks to statement hats and accessories, the brand encourages men to stand tall, move with purpose, and live HARD—wherever the terrain.
Explore the full story behind the brand at hardnewyork.com.
