Giddy up, gentlemen! The Urban Cowboy look is charging into 2024’s men’s style scene with a boldness that’s as infectious as a line dance. Spearheaded by the charismatic fitness model Maxwell Alexander, this trend melds the rugged allure of the wild west with the sleek sophistication of city life. It’s a high-noon showdown between […]
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The city streets may be far from the dusty trails, but the cowboy spirit is very much alive in the heart of New York City. One glance at fitness model Maxwell Alexander’s latest fashion photoshoot and you’re instantly transported to a world where rugged meets refined, a place where the Cocky Cowboy look isn’t […]
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In the grand arena of fitness and bodybuilding, selecting the right gym apparel is more than a fashion statement; it’s a catalyst for transformation. Maxwell Alexander, a renowned Bodybuilding Coach and Fitness Model, delves into how choosing the right gym wear can magnify your efforts, showcasing the hard-earned contours of your physique and enhancing […]
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The city’s heartbeat syncs with the rhythm of your boots on the pavement; you’re not just any man, you’re the embodiment of modern gay style — bold, unapologetic, and oh-so-chic. This is your guide to mastering the Urban Cowboy look, a fashion statement that marries the daring spirit of the Wild West with the […]
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Hello there, my glamorous globetrotters! It’s your favorite travel guide and cocktail maestro, Maxwell Alexander, whisking you away on a yuletide journey from the comfort of my snug, festive Airbnb cabin in the enchanting Catskills, all thanks to the wonderful folks at Alluvion Vacations (see my photo tour after the main story). Now, grab […]
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Go Natural: 6 Must-Have Essentials for the Summer Season (BPT) – With summer upon us, it’s time to stock up on essentials like deodorant, sun protection and toothpaste for that bright smile. And if you want truly natural personal care products with ingredients that are safe and effective, then it is important to do […]
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In our complex web of societal structures, the ties that bind us often stem from foundational systems of power, one of which is patriarchy. As a human rights activist, gay artist, and fitness model, I have had a unique vantage point, allowing me to witness firsthand how these systems impact both our internal landscapes […]
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Amidst the stunning summer landscapes and breathtaking views of the Hudson Valley, lies an opportunity to immerse yourself in the practice of yoga without spending a dime. Simply find a serene spot, surrounded by nature’s beauty, and enjoy a self-paced outdoor yoga class that rejuvenates your body and nourishes your soul. In this article, […]
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As a photographer, fitness model, and certified bodybuilding + sports nutrition coach, I have been on a quest to discover the most authentic and delicious restaurants throughout the Hudson Valley and Catskills that feature the best protein-packed burgers. My latest stop led me to the unassuming yet delightful Barnwood Restaurant in Catskill, NY. From […]
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Hey there, it’s Maxwell Alexander back with another article on athletic men’s style, and today I want to share with you how I put together one of my favorite hot and trendy looks that is perfect for bodybuilders and everyone who is looking for edgy casual style. As a fitness model, it’s important for […]
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As a seasoned bodybuilder, I have come to understand the importance of mental and emotional well-being in reaching your fitness goals. Having grown up in Siberia, Russia, I have always been intrigued by the natural world and how it relates to optimal health and fitness. The Mental and Emotional Aspects of Bodybuilding, such as […]
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Coach Maxwell Alexander knows a thing or two about bodybuilding, and he’s created this comprehensive guide to help you get Jacked Like Him. In this 6-part series, Coach Maxwell will explain the 5 main factors involved in natural bodybuilding, including proper nutrition, weight training, supplementation, cardio, and rest and recovery. Along the way, he’ll […]
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What’s the one thing bodybuilders and fitness enthusiasts don’t want to do after their workout? Stretch! Yet, the benefits of stretching are many, and should not be overlooked by anyone that works out on a regular basis. Today we will discuss why bodybuilders need to pay more attention to their post-workout stretching routines and […]
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Ashtanga Yoga is one of the most popular schools of yoga practice today. Ashtanga means “eight limbs”. The eight steps (limbs) are basically guidelines on how to live a meaningful and purposeful life. Their purpose is to serve as a prescription for moral and ethical conduct and self-discipline, to direct attention to one’s health, […]
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I’m not one to brag, but I can honestly say that most people reading this have never seen me in person. You might be thinking, What the heck? Why is he doing product reviews? Where am I supposed to know this guy from? Well, maybe you have seen me in my TikTok and Instagram […]
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When it comes to cowboy hats, there are two camps. You either see them as the ultimate fashion accessory, or you think they’re better suited for farmers and rodeo riders than city folk and high-paid executives. If you’re not sure if you can pull off wearing cowboy hats, read on! In this blog, we’ll […]
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Many people dream of having that beach body ready to go for the warm summer months, but how does one get it? What if you can’t afford an expensive personal trainer or fitness coach? Well, I’m here to help with some tips and strategies on how to get that body in shape without spending […]
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Bodybuilders and weightlifters need to pay special attention to their mobility and flexibility since it’s an integral part of their workouts and physical health in general. By taking the time to stretch regularly before training, bodybuilders and weightlifters can prevent any injuries that might compromise their performance in the gym or at competitions. Maxwell […]
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Last year’s promotional guide on how to look great in summer has been one of the most popular content pieces we’ve ever done. It seems people just can’t get enough of the HARD NEW YORK brand, and they want to see what we have to say about this season’s hot trends too! That’s why […]
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Many people fantasize about being bodybuilders, with ripped abs and bulging biceps. But what’s it really like to be one? As a natural bodybuilding coach myself, I can tell you that this isn’t an easy lifestyle to live; you have to watch every morsel of food that goes into your mouth and make sure […]
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In his new book “The Secrets of Natural Bodybuilding“, Coach Maxwell Alexander shares with readers the tips and techniques he’s used over his more than 20 years of bodybuilding to build the physique he has today. From the foods you should eat to the exercises you should do, it’s all here in this one-of-a-kind […]
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