When you choose Alexander Maxwell Realty you choose a company which helps to invest in your future, to us you are not a one-off client – we form long-standing relationships with all our valued customers. To us, your property is a work of art and it is exactly how our All-inclusive Strategic Marketing Package presents it to the world:
1. Let’s meet and brainstorm
At our first meeting and walkthrough of your property, we will discuss the initial market assessment, pricing, and marketing strategy. We will talk about your target audience and the best way to reach them. Millennials are very different from baby boomers. Investors and first-time homebuyers have very little in common. Who is your buyer? We’ll help you to achieve an optimal market positioning based on your goals, whether it is the sale price or timing.
2. It’s time for a facelift
Whether it is a brand new construction or a 200-year-old castle, your property will get a facelift based on the Strategy we agreed on at the first step. It could be as little as a few expert staging recommendations or even more extensive measures such as paint or landscape improvement. We’ll show you the numbers and how a small tweak at the initial stage can deliver tremendous return at the closing. Our industry partners can get the job done timely and efficiently, we even provide easy financing options if necessary.
3. PR and Marketing Gears are starting to spin
Next, we will start executing the Strategy: whether it is an award-winning real estate photography, property branding, aerial/drone imaging, video walkthrough, exclusive property website/url, social media campaign, search engines optimization, feature in a critically acclaimed publication with a global reach, or all of the above – it is all included in our Strategic Marketing Package at no additional cost to you!
4. Here is the fun part!
Just before the listing is ready to be presented in all of its glory to the public, we will hold an exclusive first look event for our club members – potential buyers, real estate brokers, industry leaders, and news outlets. At the end of the event, we will distribute a press-release, interviews, and event photos through 250+ media/pr/news channels and push the property listing via MLS, Zillow, Realtor.com, Trulia and 100+ other real estate marketing platforms.
5. Building Windmills, not Walls
Real Estate is a dynamic and ever-changing market. Those who can harness the energy of the winds of change will eventually win. During the time on the market, we will help you to negotiate offers and adjust your Strategy based on the market feedback.
6. Paper-pushing is still a thing, even when it’s digital
Selling Real Estate is a process that involves many team players and an enormous workflow of documents. Our team will assist you and your legal team with paperwork all the way from the beginning until closing and we will stay on top of the timeline, making sure everything is on track!