Thong of the Free: Why Real Cowboys Don’t Wear Skirts on the Beach – Men's Style with Maxwell Alexander, MA(FIT)/BFA(SVA), Artist/Activist, Fitness Model, Athlete, ft. one and only Cocky Cowboy

Thong of the Free: Why Real Cowboys Don’t Wear Skirts on the Beach

Let’s get one thing straight—real cowboys don’t wear skirts on the beach. No, darling, I’m not talking about kilts. I’m talking about those tragic, billowing, knee-length board shorts that haunt every American shoreline like polyester ghosts of patriarchal shame. You know the ones—floral patterns from a Florida nightmare, drawstring waistbands barely holding up the […]

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The Patriarchal Foundations of Bodybuilding Competitions – by Maxwell Alexander, Fitness Model, MA, BFA, Author, Artist, Photographer, Designer, Activist, Certified Fitness Trainer, Bodybuilding and Sports Nutrition Coach

What Happened to Bodybuilding Competitions? The Decline of a Hypermasculine Sport and the Rise of a New Era

Bodybuilding competitions once stood as a testament to extreme physical discipline, showcasing the most muscular, powerful men in the world. Platforms like Mr. Olympia turned athletes into icons, and bodybuilding was seen as the ultimate expression of (toxic) masculinity. But today, these competitions are fading into obscurity, following the same path as beauty pageants—which […]

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The History of Bodybuilding – Bodybuilding 101 with Coach Maxwell Alexander – Presented by "The Secrets of Natural Bodybuilding" Book by Coach Maxwell Alexander on Amazon Kindle

The History of Bodybuilding – Bodybuilding 101 with Coach Maxwell Alexander

In the decades since the fitness craze began in the 1980s, the entire World has become increasingly conscious of our health and physique. The quest for the perfect body consumes billions of dollars every year. Fitness is a big business nowadays with equipment manufacturers shoveling billions of dollars every year, and the Bodybuilding supplements […]

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Bodybuilding and Weight Training Tips – with Coach Maxwell Alexander – Fitness Photography by Duncan Avenue Studios, New York

Bodybuilding and Weight Training Tips – with Coach Maxwell Alexander

Weight training is an important part of your workout program if you are truly interested in bodybuilding. The importance of weight training in bodybuilding cannot be overstated, but it isn’t the only aspect of any workout program. With a strong weight-training plan, it becomes easier to reach your bodybuilding goals. Bodybuilding and Weight Training […]

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