Last year’s promotional guide on how to look great in summer has been one of the most popular content pieces we’ve ever done. It seems people just can’t get enough of the HARD NEW YORK brand, and they want to see what we have to say about this season’s hot trends too! That’s why we decided to update it with the latest looks from our designer bracelets, clothing, accessories, underwear, and swimwear collections. Whatever the season, whatever your style, there are always new ways to wear our stuff. This Summer we are also featuring the Wai Wear brand with their collection of handmade shorts and swimsuits for men.
Casual Shorts and Swimwear from Wai Wear
Everything about Wai Wear is made in a way that reflects its unique brand story. Wai Wear was founded in Chiang Mai, Thailand initially as Wai Shorts. Chiang Mai is a city with ancient city walls, vibrant lights in the warm night air, delicious food, colors, a rich history, and a beautifully diverse community that includes healers from various modalities.
Its name would be a tribute to its birthplace, to which the company is infinitely grateful.
Why is Wai Wear hella gay?
Wai's original intention was to introduce a more harmonious relationship between masculine and feminine energy to its first market: the United States. Straight is cool, gay is cool, and everything in between is cool. We feel the heteronormative vibe can learn from other views and vibes at this point in time.
Casual Bracelets by HARD NEW YORK
HARD NEW YORK is on a mission to make jewelry for men, and their new line of bracelets is doing just that. The perfect way to add class and style to your outfit, these minimalist bracelets are sure not to disappoint. If you’re looking for accessories that you can wear all summer long, then look no further than HARD NEW YORK’s casual bracelets for men.
Complete with a sleek design and stainless steel material, these stylish pieces will be there every step of your day: from work, yoga classes, or a lunch out with friends. Whether you’re dressing up or dressing down, you’ll find that these necklaces are suitable for any occasion!
The foundation of any cool guy’s wardrobe is a collection of royal gold rings. A serious-looking set (especially when paired with a nice watch) makes you look like money, while gold bracelets let you show off your style in less-intimidating ways. No matter what your budget is, treat yourself to some classic rings. You’ll wear them for years—and it’s not like you can eat ‘em if you need cash!
When you hear cowboy hats, your mind probably goes right to cowboys on horseback. While those are still around, a cowboy hat is actually any broad-brimmed hat with a chin strap that helps keep it in place. So, who wears them now? Just about everyone. And they’re definitely making a comeback among urban males. Shop our favorite cowboy hats below so you can rock one too!