If you’re planning on running your Airbnb, VRBO, or HomeAway listing as a business, you know that the details are just as important as the big picture when it comes to making your listing stand out from all the rest. If you don’t have time to manage your own photography and handle all of the other little details, it might be worth investing in some professional photography and Airbnb listing optimization services. Here are seven ways to optimize your Airbnb listing to attract more customers and make more money.
Get the Full Picture
Have you ever walked into a hotel room and felt like it didn’t quite match what you expected? It could be that there was just one little thing off: no bedside table or light on that didn’t work, or even an air freshener from 20 years ago. You could write off these hiccups as mere annoyances—or you could turn them into opportunities. Imagine if everything about your listing was geared toward making guests feel comfortable and welcome… The bedside table is full of magazines and books from local businesses; all light switches clearly labeled; an iPad in every room set up with a local guidebook preloaded with places to go, things to do, and recommendations for your guests.
Clean and Arrange
One of the easiest ways to help your listing stand out from others is by making sure it’s squeaky clean. Even if you don’t have access to a vacuum, grab a wet rag and wipe down surfaces like countertops, tables, and windowsills.
If you can sweep or use a broom (to get into crevices), even better. Make sure all your dishes are washed, too—you don’t want guests thinking you’re not up for hosting because of dirty dishes! Another easy way to make your listing more professional? Add more photos—ideally, professionally taken ones so that you look like a high-quality option.
Use Professional Airbnb Photography
An amateur photographer can be a good budget option, but you’ll need to be more proactive in managing your images and overseeing any edits. If you do opt for a professional, it’s important that they have experience with sites like Airbnb. Professional Airbnb photography is a cost-effective way of making your listing look more appealing and professional. According to one study by Hostfully, listings that used professional photography saw bookings rates increase by 13 percent on average.
Set Clear Expectations
Make sure you set clear expectations about what you will and won’t do in your listing. If you say that you take professionally-styled photos then don’t allow your guest to bring a pet, don’t put children on white furniture, etc. It may seem like a simple step but setting clear expectations from the start will help both parties (you and your guests) have a more enjoyable stay.
When it comes time for people booking an Airbnb to consider which host they want for their trip, they need all of their questions answered right away so they can make an informed decision.
Make Contact Immediately
Making contact with your host or your prospective host as soon as possible is critical if you want a great experience, especially if you’re traveling on a tight schedule. If it’s worth your while, getting in touch a few weeks before you travel is ideal; they might even be able to reserve specific dates for you ahead of time. But if that doesn’t work, then definitely send a message at least two weeks in advance and explain what dates you’re looking for. Don’t be afraid to send multiple requests, either—Airbnb listings are almost always open and there are plenty of cancellations after people book, so don’t let one pass go by without taking action.
Follow Up Often
The majority of renters book within 24 hours of booking, so it’s important that you follow up with them promptly and often. Use a calendar or scheduling tool to stay on top of your communication. Treat each correspondence as an opportunity: if you haven’t heard back from them in a few days, drop them another note asking how they are enjoying their stay at your home.
If they say they’re missing something—or if something needs fixing—offer to send over whatever they need right away (and be sure to follow up later). Customers who feel looked after during their stay are more likely to leave great reviews and recommend your listing, helping future renters learn about it and book it for themselves.
Share Accurate Information
If you’re looking for a way to increase your Airbnb traffic and rent more properties, you want your website and listings optimized. The first step is making sure that all of your listings are complete and up-to-date on all platforms. You may even want consider hiring a professional photographer if your photos are lacking. Not only does accurate information attract visitors, but it can also help with conversion rates. One study showed that properties with accurate descriptions convert at a 6% higher rate than those without.
If you are looking for an Airbnb listing photography service in Hudson Valley, look no further. Alluvion Media is here to help you improve your short-term rental appeal with professional photography and a keen eye for detail. Receive 20% off your next photoshoot by mentioning the promo code HVSTYLE when requesting your quote on Airbnb Listing Optimization! You can find our services on our website, located at alluvionmedia.com. And if you are looking to buy or sell your vacation rental in Hudson Valley, work with one of our agents at thealluvion.com. Contact us today with any questions or requests!