Step by step instructions on how to start your own startup by Maxwell Alexander, CEO Duncan Avenue Group

Step by step instructions on how to start your own startup by Maxwell Alexander, CEO Duncan Avenue Group

Step by step instructions on how to start your own startup by Maxwell Alexander, CEO Duncan Avenue Group Got an awesome startup idea? Get yourself a logo, put together a pitch deck and go chase venture capital they say… Not so fast! The only result you get from this strategy is to get yourself a reputation of an amateur hopeful who needs to grow up. I’ve branded hundreds of startups from every corner of the globe and even though I am great at branding, they still follow the same exact statistics as all others: most of them fade into dust […]

You Are Your Brand – Personal Branding Coaching by Designer Maxwell Alexander

You Are Your Brand – Personal Branding Coaching by Designer Maxwell Alexander

You Are Your Brand – Personal Branding Coaching by Designer Maxwell Alexander Of course, you know how you view yourself: Loyal, trustworthy, dependable, honest. But that might not be how others see you. Like it or not, how you are perceived by the public is the reality of who you are. It is that public persona that comprises your brand. How important that image is to you can help you decide if you want to craft it yourself or if you want to put it in the hands of a public relations expert. So why should it be important to […]