When it comes to closing real estate deals, photos are your most effective marketing asset. The power of photos to capture the viewer’s attention is unmatched by the power of words. Moreover, quality photographs are the most effective differentiator when it comes to search engines optimization and appearing on top of search results (on Google or Zillow).
Using Aerial Drone Photography to Market Your Real Estate Property in the Hudson Valley – Real Estate Marketing Tips for Home Sellers and Realtors by Maxwell Alexander, CEO, Duncan Avenue Group – Hudson Valley Real Estate Photography Services
According to the National Association of Realtors, it is estimated that a home listed with multiple high-quality photographs will sell about 30% faster.
In an industry where many agents come with professional photography included in their charges, how can you differentiate yourself? The next step is to offer drone aerial photography of real estate properties.
Here we will explore the benefits of aerial photography for real estate.
Aerial real estate photography is great for showcasing large properties.
Aerial photography can help virtually any home, but larger properties are especially great candidates for this technique. Drones can create photos and videos that give viewers a closer look at what it feels like to be in a home and yard.
With large properties, it is difficult to get a full view in a single conventional photograph. Wide-angle lenses are useful, but the photographer cannot always back up enough to capture details in the house. The angle of the drone video can be wider and then zoomed in on specific aspects of a building.
With aerial photography and video, undeveloped land can also be shown in its vastness. It can be difficult to photograph large areas of land with photographs shot on the ground. While the right light and composition play a role, they don’t always complete the picture.
Viewers will be able to see everything on this property from the drone shots as it flies over the landscape. Moreover, it helps to highlight features like a stream, farmland that is ready to plant, and wells. You can show off the home on the property and any outbuildings on the property with a drone video.
Perspective is key.
Photographs taken from the ground are not able to get a perfect shot of any two-story or four-story house. Their camera won’t be quite right even if they place it on a tripod and hold it over their heads. Moreover, the camera has to be leveled for the shot.
A drone, on the other hand, is able to hover at just the right altitude while its pilot adjusts it to take the perfect photograph.
Do you want to know more about the advantages of this new type of photography and videography? Make sure you check out the rates for real estate aerial photography in your area. It is especially worthwhile to invest in aerial photography for homes or large properties that are higher in price or are located in remote areas.
In New York, aerial drone real estate photography services are provided by Duncan Avenue Studios to real estate professionals and home sellers across the Hudson Valley and beyond.