Step by step instructions on how to start your own startup by Maxwell Alexander, CEO Duncan Avenue Group

Step by step instructions on how to start your own startup by Maxwell Alexander, CEO Duncan Avenue Group

Step by step instructions on how to start your own startup by Maxwell Alexander, CEO Duncan Avenue Group Got an awesome startup idea? Get yourself a logo, put together a pitch deck and go chase venture capital they say… Not so fast! The only result you get from this strategy is to get yourself a reputation of an amateur hopeful who needs to grow up. I’ve branded hundreds of startups from every corner of the globe and even though I am great at branding, they still follow the same exact statistics as all others: most of them fade into dust […]

How to Package Yourself as a Product - Personal Brand Coaching by Designer Maxwell Alexander

The story of how Branding became Personal

The story of how Branding became Personal by Designer Maxwell L. Alexander Back in my School of Visual Arts days (less than a decade ago) we were all like “branding is all about consistency, consistency is the king…”  Boy oh boy, have we gone far from that! As we all know the universe exponentially expands while speeding up in the process. Big Bang is the ultimate concept that can precisely describe socio-economic processes within human civilization: empires are born, expand then fade away. Real Estate bubbles grow, expand then blow up. Economists and mathematicians are busy creating models that supposed […]