Selling a Brand: Tips from the Biggest in the Business

Selling a Brand: Tips from the Biggest in the Business

What is a brand, and what makes a brand a success? A brand might be defined as a reputation, a story told by a company or individual about themselves which others recognize and interact with. It might be your favorite candy bar, a chain of restaurants or even a person. A brand is defined by what someone, or something, claims to be, but also how they act and develop as an entity. Branding has become very personal, as we discussed in our article The Story of How Branding Has Become Personal. It has done so in many ways, not least because in […]