You Are Your Brand - Personal Branding Bootcamp by Coach Maxwell Alexander

The Story of How Branding has Become Personal by Coach Maxwell Alexander

Back in my School of Visual Arts days (less than a decade ago) we were all like “branding is all about consistency, consistency is the king…”  Boy oh boy, have we gone far from that! As we all know the universe exponentially expands while speeding up in the process. Big Bang is the ultimate concept that can precisely describe socio-economic processes within human civilization: empires are born, expand then fade away. Real Estate bubbles grow, expand then blow up. Economists and mathematicians are busy creating models that supposed to predict the speed of expansion, but technology keeps raining on their parade. […]