How to Package Yourself as a Product - Personal Brand Coaching by Designer Maxwell Alexander

The story of how Branding became Personal

The story of how Branding became Personal by Designer Maxwell L. Alexander Back in my School of Visual Arts days (less than a decade ago) we were all like “branding is all about consistency, consistency is the king…”  Boy oh boy, have we gone far from that! As we all know the universe exponentially expands while speeding up in the process. Big Bang is the ultimate concept that can precisely describe socio-economic processes within human civilization: empires are born, expand then fade away. Real Estate bubbles grow, expand then blow up. Economists and mathematicians are busy creating models that supposed […]

Design is where ideas meet reality. - Maxwell Alexander

Cosmic Intelligence of Design – Visual Essay by Maxwell L. Alexander

In this visual essay, I am making an outline of a thrilling journey of intellectual exploration of reality through Design. As per the notion that was given to me by my favorite School of Visual Arts mentor Sarah Giovanitti, I am a Designer with a capital “D” and until very recently I couldn’t grasp the full extent of this concept. I have been putting together my thoughts about this for a while now, but just a few minutes ago we came back from our favorite coffee shop where something amazing happened: We had a breakfast and were sitting in the […]