Selling Real Estate in Style by Dino Alexander
Want to sell your home quickly and for top dollar? Staging with Style can help. Staging is presenting your home in its best and most appealing light to the majority of home-buyers.
In theory, staging isn’t hard or costly, but in reality, many homeowners find it difficult because it’s often hard to see something objectively when we love it.
An easy way to see effectively staged homes is to visit decorated models. Decorating a model is expensive, but builders are willing to invest the cost because they understand just how well a staged home sells. You too can profit from this knowledge.
Why do some sellers balk at staging their home? They think it’s too expensive, they think it’s too much work, they like their decorating, and they don’t understand the value.
Expensive? Decorating with Style is not nearly as much as your first price reduction.
Work? Mostly cleaning and de-cluttering which you would have to do anyway since you’re moving.
Decorating? Liking your decorating is understandable. Look at it this way – interior design is for living in your home, staging is for selling your home. They are distinctly different.
Value? Okay, there’s the catch. How much does it really do for me?
Why it is important to stage a house before selling it:
- Get the Highest Price for Your Home. A well-staged home is aesthetically pleasing. Everything looks inviting, comfortable, and simple. It elicits a strong emotion from buyers: desire.
- Your Home Will Sell Faster – The Association of Property Scene Designers states that staged homes sell for 43% more quickly than unstaged homes.
- Staging Helps with Procrastination – yes, your stager will want many of your collector items put away. This is called de-cluttering and depersonalizing. You will have to tackle this at some point. Get it done early, store boxes in the basement, a POD, or rent a storage unit for a few months.
- Staging will teach you a Few Things. Maybe you never had a decorator and you’ve done it all yourself. Those floral curtains in the bedroom, the layout of the pictures over the living room sofa, the furniture placement in the family room or the overlarge chair in the den. It all works for you which is great – but a stager might just show you “better” which is something you can take with you to your new home.
- You Never Get a Second Chance to Make a First Impression – is a favorite line with stagers and real estate agents. If you don’t stage before you list, guess what? You’ve lost time and money – the two things that are all but promised if you stage your home before listing it for sale.
- You get a good feeling when you walk into a home that has been properly staged. It’s not fake, it’s more than just place mats and wine glasses on the dining room table. It just