You Are Your Brand - Personal Branding Bootcamp by Coach Maxwell Alexander

The Story of How Branding has Become Personal by Coach Maxwell Alexander

Back in my School of Visual Arts days (less than a decade ago) we were all like “branding is all about consistency, consistency is the king…”  Boy oh boy, have we gone far from that! As we all know the universe exponentially expands while speeding up in the process. Big Bang is the ultimate concept that can precisely describe socio-economic processes within human civilization: empires are born, expand then fade away. Real Estate bubbles grow, expand then blow up. Economists and mathematicians are busy creating models that supposed to predict the speed of expansion, but technology keeps raining on their parade. […]

Training the New generation of Bodybuilders: Millennials!

Training the New generation of Bodybuilders: Here we go, Millennials!

Training the New generation of Bodybuilders: Millennials! by Certified Fitness Trainer/Bodybuilding Coach Maxwell Alexander I must assume that most of my bodybuilding clients will be Millennials, representatives of the new generation of consumers currently holding the most purchasing power in the United States, plus within the prime age for getting into a hobby like bodybuilding. Millennials are very different from the previous generations of athletes, bodybuilders specifically. There are several factors that distinguish them, especially when it comes to goals and motivation behind their decisionmaking. First of all, they are very environmentally and health-conscious. Fitness goals, including bodybuilding goals, must […]

Is Your Personal Brand Millennial Enough? - Personal Branding Coaching by Designer Maxwell Alexander

Is your personal brand Millennial enough? Top 5 personal branding tips to make your brand appeal to Millennials

Is your personal brand Millennial enough? Top 5 Personal Branding Tips to make your brand appeal to Millennials by Designer Maxwell Alexander, Personal Branding Coach, Duncan Avenue Group The millennial generation has become a leading economic force behind many of the current business and cultural trends with generation Z following its footsteps. Millennials currently spend over $600 billion per year and the number is growing, so any brand, business or product can count on unprecedented numbers of Millennials flooding its target audience.  Millennials see the world through a completely different lens than any of the previous generations. They grew up […]

Tips for Growing Your Small Business This Holiday Season

Tips for Growing Your Small Business This Holiday Season

(BPT) – Small businesses have a major impact on their communities: 67 cents of every dollar spent on small businesses stays in the local economy. But when it comes to growing their businesses, nearly one in four small business owners say marketing is one of their biggest challenges. As small businesses prepare for the holiday rush and Small Business Saturday on November 30, it’s important that they invest in digital marketing to reach new customers and stand out online. Below are a few easy, effective ways to grow your business during this busy time of year from Kim Spalding, global […]

Step by step instructions on how to start your own startup by Maxwell Alexander, CEO Duncan Avenue Group

Step by step instructions on how to start your own startup by Maxwell Alexander, CEO Duncan Avenue Group

Step by step instructions on how to start your own startup by Maxwell Alexander, CEO Duncan Avenue Group Got an awesome startup idea? Get yourself a logo, put together a pitch deck and go chase venture capital they say… Not so fast! The only result you get from this strategy is to get yourself a reputation of an amateur hopeful who needs to grow up. I’ve branded hundreds of startups from every corner of the globe and even though I am great at branding, they still follow the same exact statistics as all others: most of them fade into dust […]

You Are Your Brand – Personal Branding Coaching by Maxwell Alexander

你是你品牌 – 个人品牌教练由设计师亚历山大·麦克斯韦

你是你品牌 -个人品牌教练由设计师亚历山大·麦克斯韦 当然,你知道你是怎么看待自己:忠诚,守信,踏实,诚实的。但是,这可能不是别人怎么看你。不管你喜欢与否,你是如何被公众认为是你是谁的现实。这是一个公众人物包括你的品牌。如何重要的是,图像是你可以帮助你决定,如果你想自己手艺,或者如果你希望把它放在一个公共关系专家的手中。 所以,为什么要对你很重要?因为它是你的个人品牌和形象塑造你,概述了企业和个人的关系,你的成功的水平。从战略发展个人品牌可以带来更多的客户用自己的方式,吸引了越来越多更好的机会,最重要的给你信心,技能和资产,走出去和征服!无论你是雇员对你的下一个大的促销活动或一个企业老板把你的业务提升到一个新的水平,或一个有抱负的社交媒体影响者的工作 – 每个人都可以阐明你的个人品牌的消息,战略性你心中的目标和专长定位自己受益激扬为了获得竞争优势,您的知名度。 那些被认为是你的同龄人在决定你的品牌具有重要作用。如果你是被普遍不信任,比如律师,对冲基金经理,房地产经纪人或二手车推销员的行业的一部分,之前,你甚至可以通过精心设计自己的倒影是玷污。如果你是广受推崇,如军事或慈善团体中的一员,那么你已经有了在公关游戏一个良好的开端。你周围看看,看看你的同事是如何判断,看是否要积极工作,以创建一个特定的正面印象,或者尝试从负图像距离自己。 你接近公众也应该因素考虑要如何来看待。如果你想成为出门前,并与您的以下亲密接触,那么你肯定会想传达一个品牌,让他们靠近。如果你喜欢成为一个幕后的操作者,公众的看法是不一样重要。的时间,精力,你投资在品牌的数量和资源肯定会影响如何密切,你可以与市民的工作。 最后,你是向利益相关者如何可贵的是你选择要传达的形象至关重要。谁依赖你的人一定要相信你。从上面的忠诚投影品质,诚信,可靠和诚实是留住那些谁投资,你是至关重要的。没有他们,你真的不需要一个品牌。你的品牌是不存在的,实际上,你也一样。 考虑到这些因素,你就可以创造一个品牌将在公众的眼里定义你。你知道你是谁真的是最好的。确保世界看到你通过自己制造的镜头。 如果品牌你自己的思想仍然是压倒性的,你不知道从哪里开始,它可能是一个好时机一些训练!个人品牌培训准确的说,是的,它是一种技能,每个人都可以学习和掌握在短短的辅导课。麦克斯韦亚历山大品牌的数百个大,小(企业和个人)品牌在世界各地,从体能和技术的创业公司开始世界500家强企业和世界上最大的非政府组织。比的企业和个人的品牌体验了十多年,麦克斯韦是准备把你的个人品牌到全新的水平。 今天伸出  你的15分钟免费咨询。

How to Package Yourself as a Product - Personal Brand Coaching by Designer Maxwell Alexander

The story of how Branding became Personal

The story of how Branding became Personal by Designer Maxwell L. Alexander Back in my School of Visual Arts days (less than a decade ago) we were all like “branding is all about consistency, consistency is the king…”  Boy oh boy, have we gone far from that! As we all know the universe exponentially expands while speeding up in the process. Big Bang is the ultimate concept that can precisely describe socio-economic processes within human civilization: empires are born, expand then fade away. Real Estate bubbles grow, expand then blow up. Economists and mathematicians are busy creating models that supposed […]