What is a brand, and what makes a brand a success? A brand might be defined as a reputation, a story told by a company or individual about themselves which others recognize and interact with. It might be your favorite candy bar, a chain of restaurants or even a person. A brand is defined […]
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Back in my School of Visual Arts days (less than a decade ago) we were all like “branding is all about consistency, consistency is the king…” Boy oh boy, have we gone far from that! As we all know the universe exponentially expands while speeding up in the process. Big Bang is the ultimate concept […]
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Is your personal brand Millennial enough? Top 5 Personal Branding Tips to make your brand appeal to Millennials by Designer Maxwell Alexander, Personal Branding Coach, Duncan Avenue Group The millennial generation has become a leading economic force behind many of the current business and cultural trends with generation Z following its footsteps. Millennials currently […]
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Step by step instructions on how to start your own startup by Maxwell Alexander, CEO Duncan Avenue Group Got an awesome startup idea? Get yourself a logo, put together a pitch deck and go chase venture capital they say… Not so fast! The only result you get from this strategy is to get yourself […]
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You Are Your Brand – Personal Branding Coaching by Designer Maxwell Alexander Of course, you know how you view yourself: Loyal, trustworthy, dependable, honest. But that might not be how others see you. Like it or not, how you are perceived by the public is the reality of who you are. It is that […]
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The story of how Branding became Personal by Designer Maxwell L. Alexander Back in my School of Visual Arts days (less than a decade ago) we were all like “branding is all about consistency, consistency is the king…” Boy oh boy, have we gone far from that! As we all know the universe exponentially […]
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