Selling a Brand: Tips from the Biggest in the Business

Selling a Brand: Tips from the Biggest in the Business

What is a brand, and what makes a brand a success? A brand might be defined as a reputation, a story told by a company or individual about themselves which others recognize and interact with. It might be your favorite candy bar, a chain of restaurants or even a person. A brand is defined by what someone, or something, claims to be, but also how they act and develop as an entity. Branding has become very personal, as we discussed in our article The Story of How Branding Has Become Personal. It has done so in many ways, not least because in […]

You Are Your Brand - Personal Branding Bootcamp by Coach Maxwell Alexander

The Story of How Branding has Become Personal by Coach Maxwell Alexander

Back in my School of Visual Arts days (less than a decade ago) we were all like “branding is all about consistency, consistency is the king…”  Boy oh boy, have we gone far from that! As we all know the universe exponentially expands while speeding up in the process. Big Bang is the ultimate concept that can precisely describe socio-economic processes within human civilization: empires are born, expand then fade away. Real Estate bubbles grow, expand then blow up. Economists and mathematicians are busy creating models that supposed to predict the speed of expansion, but technology keeps raining on their parade. […]

Is Your Personal Brand Millennial Enough? - Personal Branding Coaching by Designer Maxwell Alexander

Is your personal brand Millennial enough? Top 5 personal branding tips to make your brand appeal to Millennials

Is your personal brand Millennial enough? Top 5 Personal Branding Tips to make your brand appeal to Millennials by Designer Maxwell Alexander, Personal Branding Coach, Duncan Avenue Group The millennial generation has become a leading economic force behind many of the current business and cultural trends with generation Z following its footsteps. Millennials currently spend over $600 billion per year and the number is growing, so any brand, business or product can count on unprecedented numbers of Millennials flooding its target audience.  Millennials see the world through a completely different lens than any of the previous generations. They grew up […]

Step by step instructions on how to start your own startup by Maxwell Alexander, CEO Duncan Avenue Group

Step by step instructions on how to start your own startup by Maxwell Alexander, CEO Duncan Avenue Group

Step by step instructions on how to start your own startup by Maxwell Alexander, CEO Duncan Avenue Group Got an awesome startup idea? Get yourself a logo, put together a pitch deck and go chase venture capital they say… Not so fast! The only result you get from this strategy is to get yourself a reputation of an amateur hopeful who needs to grow up. I’ve branded hundreds of startups from every corner of the globe and even though I am great at branding, they still follow the same exact statistics as all others: most of them fade into dust […]

You Are Your Brand – Personal Branding Coaching by Designer Maxwell Alexander

You Are Your Brand – Personal Branding Coaching by Designer Maxwell Alexander

You Are Your Brand – Personal Branding Coaching by Designer Maxwell Alexander Of course, you know how you view yourself: Loyal, trustworthy, dependable, honest. But that might not be how others see you. Like it or not, how you are perceived by the public is the reality of who you are. It is that public persona that comprises your brand. How important that image is to you can help you decide if you want to craft it yourself or if you want to put it in the hands of a public relations expert. So why should it be important to […]

How to Package Yourself as a Product - Personal Brand Coaching by Designer Maxwell Alexander

The story of how Branding became Personal

The story of how Branding became Personal by Designer Maxwell L. Alexander Back in my School of Visual Arts days (less than a decade ago) we were all like “branding is all about consistency, consistency is the king…”  Boy oh boy, have we gone far from that! As we all know the universe exponentially expands while speeding up in the process. Big Bang is the ultimate concept that can precisely describe socio-economic processes within human civilization: empires are born, expand then fade away. Real Estate bubbles grow, expand then blow up. Economists and mathematicians are busy creating models that supposed […]